Participants received QR codes for the game after making purchases of a certain amount or buying partner products. Each scanned code unlocked virtual gifts in the game and gave participants a chance to win real prizes. As part of the campaign, 1 million certificates from partners were up for grabs. 

In addition, players accumulated points in the "Goose Pryzolov" game and were featured in the TOP-100 leaderboard. The most active participants won valuable prizes such as laptops, smartphones, televisions, and other gadgets. Scanning codes became more than just a point collection mechanic - it became part of the game itself.

Thanks to its creative approach and humor, the campaign quickly gained popularity with consumers. In its first week, the "Goose Pryzolov" mobile game became the #1 free download on iOS and Android platforms, and the surprise eggs sold out at an incredible pace, reflecting high demand and enthusiasm from shoppers.

The exclusive product of the campaign was the Goose surprise egg, which became a true sales hit. Inside were unique gifts such as a keychain, magnet, sachet with a QR code card for the game, sticker, sweets, a gift certificate from "UkrZoloto," and even the chance to find a real gold piece of jewelry!

Demand for the eggs exceeded all expectations - selling out the entire batch in three weeks instead of the planned six.

The "Goose Pryzolov" campaign engaged hundreds of thousands of participants and created significant buzz on social media, particularly on TikTok, where unboxing videos garnered millions of views. The campaign illustrated how gamification and collaboration between different business partners can transform a loyalty program into a large-scale event that delivers both enjoyment and positive emotions.

Art Nation Loyalty played a key role in creating and coordinating the campaign. We developed a complete set of POS materials for store branding, including display boxes for the eggs, posters, promotional price tags, cash register stickers, advertising wobblers, and shelf talkers. To support the promotional activities, a soundtrack was created for in-store radio, along with a promotional video.

Our key tasks included:

• Developing the promotion concept and mechanics;
• Creating the product and all its components;
• Producing and supplying the product;
• Managing intellectual property (IP);
• Сооrdinating cross-promotion activities;
• Developing the communication strategy;
• Designing POS materials;
• Running promotions on TikTok and working with influencers;
• Overall management of the campaign at all stages.

We provided not only creative and technical implementation but also effective management of all elements in the process to achieve maximum results.

The "Goose Pryzolov" mobile game, golden eggs, genuine smiles, and generous prizes were the ingredients of an incredible adventure that turned ordinary shopping into a true celebration for hundreds of thousands of Ukrainians. The campaign quickly captured the hearts of consumers, sparking a wave of positive emotions and excitement.

Given the success of the campaign, Art Nation Loyalty, along with its partners, decided to extend the "Prizefall" from Goose for an additional 8 weeks, introducing new prizes that amazed even the most discerning participants. Every player had the chance to make it into the TOP-3 and win exclusive super prizes: an Apple smartwatch, a Bluetti power station, or an Ecovacs Deebot robot vacuum. In addition, 20 random winners from the TOP-300 received Anker power stations, which added excitement and motivation for participation.