WOW BOX was available for purchase from December 3, 2024, to January 7, 2025, in all ATB stores. Customers could buy the box at an attractive price, and by paying with an ATB card, they could receive an additional WOW BOX at a 50% discount.

Each WOW BOX contained a variety of surprises, including:

• Sweets to create a festive mood for all family members.

• Gift certificates from the Stolychna Jewelry Factory.

• The chance to find an instant gift –  silver jewelry from the "Symbols of Life" collection.

• The opportunity to win the grand prize – a diamond ring.

• Prizy surprise card with guaranteed partner certificates from Sweet.tv, Foxtrot, Englishdom, and TOM.

• Special surprises for children, including a coloring book and a set of six AR game cards for the "Fairy Tale Heroes" augmented reality (AR) game, bringing beloved characters like Puss in Boots, The Nutcracker, and Pinocchio to life.

The promotion featured four different WOW BOX sets, allowing customers to collect all 24 AR cards, which unlocked 24 interactive experiences in the "Fairy Tale Heroes" mobile AR game. The free app is available on the App Store and Google Play.

Impressive Results of the Campaign

Within the first few days of the campaign, over 50% of WOW BOX units were sold, proving the high demand for the product. The promotion quickly became a sales hit and one of the country's most popular holiday gifts.

Unboxing WOW BOX turned into a viral trend on TikTok, with videos amassing over 4 million views. Customers enthusiastically shared their emotions and experiences, creating a widespread buzz around the holiday magic.

The ATB mobile app ranked among the top-3 free applications on iOS and Android in the early days of the campaign, reflecting the significant interest in both the promotion and the brand.

Ten campaign participants won diamond rings, while thousands of other ATB customers received certificates and other valuable gifts.

WOW BOX became a true symbol of the Christmas and New Year holidays, fostering a strong emotional connection with the ATB-Market brand and enhancing customer loyalty.

The Role of Art Nation Loyalty in the Campaign

Art Nation Loyalty was a key contributor to the campaign by:

Developing the original concept and promotional mechanics.

Creating four distinct WOW BOX sets and their components.

Designing the packaging and contents of each set.

Developing the "Fairy Tale Heroes" mobile game application.

Overseeing production and ensuring timely delivery to stores.

Managing intellectual property (IP) rights related to the project.

Coordinating cross-promotional activities with partners.

Crafting a comprehensive communication strategy for campaign promotion.

Designing all point-of-sale (POS) materials.

Providing full coordination of the campaign at all stages, from concept to execution, to achieve optimal results for the retail partner and ensure the campaign’s success.

WOW BOX successfully became a symbol of Christmas and New Year magic, bringing joy to tens of thousands of Ukrainians. This campaign demonstrated that the right combination of physical gifts, engaging digital entertainment, and strong partnerships can create an unforgettable and positive experience for consumers, ultimately boosting brand loyalty.